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If you feel that you need to trick your customers into buying your products, you will never gain their trust. You instead want to create positive trusting relationships with your clients so they feel great about spending their money.

Your "online traffic formula" should include knowing the importance of honest business dealings. I myself, Trisha Frauenhofer make it a point to go the extra mile in letting my clients feel safe in their transactions with me.

Customers usually feel cheated when they buy a product and find out that the shipping costs have been jacked up two or three times what they need to be. Nobody likes to see a product sold for a dollar or two and find out that the shipping costs are through the roof.

Exorbitant shipping costs will cause customers to feel that you are being unethical and many will choose to back out of buying the product and go elsewhere. When you shopped online, wasn't it nice when you ordered something and found out shipping was free or just a few dollars.

Remember that a quality product sold at a reasonable price will sell quicker than a cheap product sold at outrageous prices or a product sold for pennies but with sky high shipping costs.

Being fair to your customers will lead to them putting their whole hearted trust in you. Many of them will return to you for their online needs, and you'll gain referrals.

With customer feedback so readily available, it is easy to find out the reputation of nearly every online marketer out there. So remember that your reputation precedes you, even in the wide world of the web. Make sure the reputation you have flying around is one of honesty, integrity, and care for your customers. You will be sure to draw in twice as many customers and make twice as much money as you would have by cheating a client.

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